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Our values

We have strong values which we stand by

We understand that the fashion industry, as a whole, causes a huge amount of environmental damage in the world and we want to make our efforts to put these things right, we want to lead by example and hopefully bring about some change in the industry.

We push to create a service that we are proud of and that our sellers can be proud to use.

We always source our garments from ethical sources. Whilst we understand that there are always cheaper options, this would not align with our values and as an industry we should always champion best moral practices and human treatment over profits.

Carbon neutral

We are a carbon-neutral company who offset all the emissions that we produce in the production process. These carbon offsets go into environmental projects such as tree planting and windfarm development.

Also, by choosing to work with other companies who are also carbon neutral we can ensure that every item that we ship is climate-conscious.

Solar powered

Realising that the main energy consumption in our print process was electricity, we wanted to put in place ways to make this more ecological.

First we upgraded our machines. During the curing process we now use many smaller machines, instead of using two, very power hungry dryers. We managed to cut our energy consumption by almost half.

After this, in 2024, we installed a huge number of solar panels, which now produce at least 80% of our daily usage of electricity. We aim to increase this to cover 100% of our electricity consumption.

Charity t-shirts

We have an annual fund to sponsor charitable work and good causes; we give t-shirts to help fundraising events and worthwhile causes. We also donate any of our excess or unused stock to local charities who can make good use of the garments, rather than them unnecessarily filling landfills.

Recycle and reuse

We firmly believe that the best way to reduce waste is to not create it in the first place. We reuse and recycle as much of our materials as possible during our production process and try to use items which produce the least amount of waste.

Made In Britain

We are members of the organisation Made In Britain which means that all of our garments are printed and dispatched in the UK. By choosing us as your supplier you are supporting British industry and are helping provide jobs for the local community.

Living Wage

We are proud members of the Living Wage foundation. We pay all of our staff and contractors in excess of the living wage. This means that our staff can enjoy a better quality of life whilst still saving for their future.